Building Remote
Building Remote
Building Remote
Building Remote is helping small business founders scale without being in the weeds.
Building Remote is helping small business founders scale without being in the weeds.
Brand strategy
Their brand strategy centers on being an organized, trusted partner for founders — combining simplicity, confidence, and supportive systems that help leaders step back without losing momentum. It balances warmth and authority to feel both approachable and strategic.
Confident
Professional
Empowering
Solutions-oriented
Direct
Warm
Encouraging
Approachable
Authoritative
Audience
Small business owners and founders ready to grow sustainably
Promise
Grow with clarity, freedom, and zero burnout
Tone
Warm, strategic, and empowering guidance
Edge
Future-proofed systems so you can lead with freedom
Logo design
The logo can take a monogram approach, combining the initials "B" and "R" into a bold, structured form. Its compact shape makes it versatile and recognizable at any size, while the curved, organic line strikes a balance between approachability and professionalism.
The logo can take a monogram approach, combining the initials "B" and "R" into a bold, structured form. Its compact shape makes it versatile and recognizable at any size, while the curved, organic line strikes a balance between approachability and professionalism.
Color Palette
The Building Remote palette is bold, energizing, and intentional — designed to spark clarity and confidence. Each color plays a distinct role in communicating our brand's personality: modern, empowering, and people-focused.
The Building Remote palette is bold, energizing, and intentional — designed to spark clarity and confidence. Each color plays a distinct role in communicating our brand's personality: modern, empowering, and people-focused.
Typography
With its clean structure and thoughtful spacing, Instrument Sans brings clarity and balance to longer-form content, body copy, and UI elements. Its modern, utilitarian style pairs seamlessly with the headline font, maintaining a cohesive, friendly, and easy-to-read experience at every touchpoint.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Typography
With its clean structure and thoughtful spacing, Instrument Sans brings clarity and balance to longer-form content, body copy, and UI elements. Its modern, utilitarian style pairs seamlessly with the headline font, maintaining a cohesive, friendly, and easy-to-read experience at every touchpoint.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Typography
With its clean structure and thoughtful spacing, Instrument Sans brings clarity and balance to longer-form content, body copy, and UI elements. Its modern, utilitarian style pairs seamlessly with the headline font, maintaining a cohesive, friendly, and easy-to-read experience at every touchpoint.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Instrument Sans
Instrument Sans is a font designed for the Instrument brand. It's a variable sans-serif which balances an abundance of precision with subtle notes of playfulness.
Imagery
Building Remote’s imagery uses bold color blocking, clean vector shapes, and everyday objects to convey calm and clarity. The style feels modern yet approachable — combining warm illustrations with thoughtful negative space to reflect a sense of balance and breathing room.
Imagery
Building Remote’s imagery uses bold color blocking, clean vector shapes, and everyday objects to convey calm and clarity. The style feels modern yet approachable — combining warm illustrations with thoughtful negative space to reflect a sense of balance and breathing room.
Imagery
Building Remote’s imagery uses bold color blocking, clean vector shapes, and everyday objects to convey calm and clarity. The style feels modern yet approachable — combining warm illustrations with thoughtful negative space to reflect a sense of balance and breathing room.
Website
Their website is designed to feel empowering and engaging — mirroring the systems they help founders build. Clear sections, balanced by playful visuals, and actionable content help guide visitors toward more freedom, less chaos, and a business that runs smoothly without constant oversight.
Their website is designed to feel empowering and engaging — mirroring the systems they help founders build. Clear sections, balanced by playful visuals, and actionable content help guide visitors toward more freedom, less chaos, and a business that runs smoothly without constant oversight.
